https://www.youtube.com/watch?v=j6j_Lxx3ndM USE CASE 1 - CUSTOMER ORDER FREQUENCY USE CASE 2 - COHORT ANALYSIS begins 8:17 USE CASE 3 - DAILY PROFIT KPI begins 13:30 USE CASE 4 - PERCENT OF TOTAL begins 21:30 USE CASE 5 - NEW CUSTOMER ACQUISITION begins 27:40